THRIVE-Offers An Alternative Marketplace For Buying And Selling Advertising With Very Low Fees

Executive Summary

Thrive is a Blockchain based Marketplace to BUY and SELL Advertising at very low fees.

People get PAID for data sharing and for reviewing the quality of each website in the ecosystem. YOU are finally taking back the control of the internet.

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Detail Description

Thrive Platform is not only providing lower fees for advertisers and faster payments for publishers. Thrive is the first marketplace in the industry rewarding the users for surfing the web and giving them back the control of the internet.

What’s great about the idea: Thrive is establishing the first meritocratic & Community-based Advertising Market Place. Users can monetize not only sharing behavioral data in anonymous way while visiting their favorite websites, but also reviewing the overall quality of publishers’ websites in the ecosystem to mitigate any brand reputation risk. Thrive believes the human touch needs to complement any A.I. algorithm to provide the best results.

Thrive believes the community is the backbone of its business model, where all main actors who are actively contributing to the Advertising Marketplace development such as Consumers, Reviewers, Advertisers and Publishers are eligible to improve their economic performance.

Thrive is a premium decentralized adv. marketplace based on block chain and smart contracts. The block chain will ensure full transparency, 100% data security and safety.A reliable and meritocratic reputation management mechanism, based on concurrent professional reviews, will ensure websites’ ratings and premium advertisement placement. Brand safety and reputation won’t be a problem anymore.Smart contracts are the bridge on the Blockchain to connect any advertiser and publisher without any third party needed, drastically lowering Ad. Marketplace fees.For the first time, both Publishers and Consumers that are willing to voluntarily share anonymous data, will get monetary rewards. Something that everyone today is unconsciously already.

Technology and markets

The primary aim of Thrive is disrupt the current way in which advertisers undertake digital marketing. Based on blockchain and smart contracts, Thrive will create a premium advertising market place where community and quality feature strongly. Full transparency security and safety are ensured by the blockchain.

The primary target is Google’s AdWords network which many consider to be deeply flawed. Many advertisers have seen their adverts appear in inappropriate places damaging their brand. It is also expensive for advertisers and of questionable benefit to consumers.

The AdWords network is perceived by some as a heavy-handed monopoly banning publishers without explanation. Additionally, consumers receive no rewards for sharing data supporting businesses. All these issues are addressed by Thrive.

The Thrive model gives customers control of their data and rewards them for sharing it. All data collected from customers is anonymized and placed on the blockchain. Customers are also rewarded for reviewing the quality of the network websites.

Publishers will receive rapid payments and will pay considerably less than with AdWords; brands will be protected; and adverts will reach the right audiences. Advertisers and publishers will be connected through smart contracts without the need to involve any third party.

The first Thrive prototype is available to download and run as a Chrome extension. Thrive claims that 80% of respondents have stated they would wish to join the Thrive network.

Advantages of Using Thrive

Thrive rewards all stakeholders, for instance:

Users — user behaviour and their search data are highly valuable to businesses, but they are not currently compensated for sharing that data, With Thrive users will be compensated in tokens for this data. Essentially, Thrive users will receive payment just for browsing the web.

Reviewers — people will be compensated for reviewing website quality

Advertisers and publishers will be able to secure advertising in premium marketplaces with low fees and high conversions. Fees will be between 7% and 10% compared to current competitor fees of 32% to 49%.

Reserve distribution — the crowdsales reserve will be distributed to all stakeholders who contribute to the ramp-up phase

Accuracy, reputation and efficiency will far surpass what is currently available to the benefit of the whole community.

THRT Token Fact Sheet

As soon as Thrive block chain is ready to support the ramp up phase, Thrive Coins will be exchanged and distributed. Thrive Coins are native to Thrive, it is the only currency used in the marketplace.

53% will be allocated for Private and Public Tokens rounds.

17% will be reserved for Thrive team. These tokens will be locked for 24 months after the completion of the token generation event with 1 month cliff (or until the launch of proprietary Thrive Blockchain).

1% will be reserved for Advisors and Partners. These tokens will be locked for 12 months after the completion of the token generation event with 1 month cliff (or until the launch of proprietary Thrive Blockchain).

2% will be reserved for bounties campaigns.

27% will go to reserve and will be fully redistributed to reward Thrive community during the rump up phase.

THRT token details:

Total Supply: 200.000.000 THRT + Bonus

Total Token available for Sale: 53%

Initial pricing: 1 THRT = 0.25 €

The amount of THRT tokens per 1 ETH might vary due to the movement of the Ethereum price.

Hard Cap 25.000.000 €

A dynamic Hard Cap increase of 10% will be triggered in case the sales is reaching 95% of the declared hard cap.

E.g. In case the sales reaches 23.75M €, the hard cap will be dynamically increased to 27.5M €.This will ensure no token value dilution even in case of dynamic hard cap increase. Burning tokens at immediately after the ICO means that the value of Thrive token will increase, as there are fewer available on the market.

THRT Token Public Sales

The launch is estimated few weeks after the Pre-Sales is completedBonus: 20% Threshold ETH: 0–10,000 Min. Contribution: 1000 THRT

Bonus: 15% Threshold ETH: 10,000–20,000 Min. Contribution: 1000 THRT

Bonus: 10% Threshold ETH: 10,000–20,000 Min. Contribution: 1000 THRT

Bonus: 5% Threshold ETH: 30,000–50,000 Min. Contribution: 1000 THRT

Bonus: 0% Threshold ETH: over 50,000

THRT Ecosystem