LIBERDY-Digital Advertising Economy By Developing A Robust Data Trading
Liberdy has developed a decentralized advertising Data Management Platform (DMP) powered by blockchain technology that rewards users for the use advertisers
make of their data.
The online advertising industry is facing two main challenges:
• Data is not treated as commodity and therefore users are not considered as part of the ecosystem
• Advertisers suffer from the lack of accurate data in an ecosystem that is not transparent
Liberdy leverages the advantages of blockchain technology and GDPR regulation to empower users to manage their data rights and profit from the use of their
personal information.
The purchase and exchange of data happens in the background every time we go online, but the users who drive the data get very little in return and this is where
Liberdy comes in.
By reclaiming their data, users become equal partners in the online advertising ecosystem for the very first time, receiving fair payment for a commodity they own.
The data extracted to the DMP is information that users already share with companies like Google, Facebook and Amazon. Powered by the blockchain,
we ensure user data is of the highest quality, accurate, verified and time-stamped. All transactions being recorded on the blockchain are transparent to
all the different players.
Our consent- based DMP gives advertisers access to unique and reliable data, which up to now could not be obtained outside the walled gardens of Facebook
and Google. It also creates a transparent economy which sees users, the true data owners, as a partner in building the future of permission-based
advertising.
Liberdy's Ecosystem
- Get rewarded for the data you already share with Google, Facebook and Amazon
- Keep control of the collected information
- Access an advanced rebate platform
- Generate a new revenue stream
- Enhance your users data
- Make the most of the GDPR regulation
- Easily integrate with the DSP of your choice
- Tap into a rich international data warehouse
- Access top-notch consent based data
- Benefit from data verified on the blockchain
The European Union (EU), in an attempt to limit the power of the data monopolies, has enacted a new privacy bill. This bill is the key to our solution as it acknowledges that the user is the rightful owner of his or her data and that, starting from May 2018, companies must provide a copy of the data, free of charge, in an electronic format. This change is a dramatic shift towards data transparency
and the empowerment of data subjects, which applies to all data collected by online companies. Liberdy is the perfect solution for GDPR compliance, since our new economy allows us to easily gain the user's consent for sharing their information with potential advertisers. As a result of the new regulation, data extraction is now easier than ever and our goal is to be the hub for all exported GDPR data.
GDPR requirements
The user is the rightful owner of his/ her data
• The users must consent to the use of their data
• Data must be portable for extraction in an electronic format
This is the perfect timing, as Liberdy leverage the advantages of Blockchain technology and the
GDPR regulation to disrupt the digital advertising industry
Market Opportunity
In 2017, the size of the global digital ad spending market is expected to have reached 228 billion dollars, representing 19% growth over
last year. In 2018, we anticipate a 16.5% growth to 266 billion dollars.
The last 2 years have seen an incredible boom in data generation, with the creation of 90% of all available data, and this market is expected to grow 27% per year.
Data is key to the success of any marketing operation. As a result, the digital advertising market is controlled by a limited number of
companies. Experts show that virtually all of the growth in digital ad spending went to Google and Facebook, which already account for more than
three-quarters of the market.
Our data is Facebook and Google’s biggest asset. This data is what forces other media companies (basically Google and Facebook’s competitors) to
work with them as it is almost impossible to get the same results online without these powerful insights, without our data.
Product Flow
Liberdy has developed a decentralized Data Management Platform on the blockchain that segments, manages, protects and verifies data. Our solution seamlessly fits into the existing digital advertising ecosystem, addressing its needs for reliable data by ensuring transparency and accuracy.
• Liberdy APP - an application that manages all user's interaction with Liberdy Data Platform. This application is responsible for extracting, verifying and uploading the user's personal data. The app
also acts as a wallet that manages tokens, balance and rewards.
• Liberdy Data Platform - is responsible for the interactions with the users and management of data import process. The data is segmented , taxonomy is created , and stored in the DMP . Advertisers buy segments from the DMP.
• Demand - segmented data is sold to the relevant entities in the Adtech industry.
The LIB Utility Token Flow
The currency of the Liberdy ecosystem will be the LIB token. There will be a fixed (non-inflating) supply of 1,000m LIBs for these purposes. Our users earn 85% of the tokens received from advertisers that buy their segmented data.
In our platform users are compensated based on their level of engagement with Liberdy’s platform and community.
There are two levels of engagement – Basic Users and Power Users:
• Basic Users - are limited to sharing their data from Facebook, Google and Amazon with advertisers on an ongoing basis. They get LIB when advertisers buy segments they are part of. As part of our sophisticated targeting capabilities, they are offered discounted product via advanced rebate and cash back modules.
• Power Users – Power users understand the power of accurate and detailed data and therefore register for an automation service that will expedite their earning by adding additional devices and data from ALL GDPR supported sources. By opening this feature, Power Users increase their chances of being targeted as they offer more accurate and detailed information.
Advertisers buy segmented data from the Liberdy Platform. Every transaction is registered on the backchain and the money is automated transfered to the users in the associated segment via smart contracts. Advertiser can also launch Rebate and Cashback campaigns to the targeted audiences and offer tour users a special deal on their products.
The LIB Token
The max supply of the LIB token will be 1,000,000,000 with the following allocation:
Liberdy Crew
The Liberdy team is comprised of enthusiastic adtech industry veterans committed to creating a level playing field for a smarter and fairer digital advertising world.
Team
Liberdy Crew
The Liberdy team is comprised of enthusiastic adtech industry veterans committed to creating a level playing field for a smarter and fairer digital advertising world.
Advisors
Partners
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