SOCIALMEDIA.MARKET-NEW ECOSYSTEM FOR INFLUENCER
how it works
SocialMedia.Market is the first decentralized marketplace connecting social media bloggers and advertisers. A solution to the major influencer marketing problems, it creates new opportunities for content monetization, community engagement and audience exposure. The new ecosystem, driven by blockchain technology and social media token, will simplify marketing interaction between business and influencers.
When a brand cooperates with a popular blogger or a fancy vlogger to create an unobtrusive advertising campaign — it’s influencer marketing. Internet users don’t believe direct advertisements anymore. Ad Blockers make more than 50% of traditional ads remain unseen. So, digital marketing is going further and evolving. Today’s trend is promotion through social media channels that is built on trust and positive engagement.
Not every company reaches overwhelming success through influencer advertising campaigns. Internet dwellers become more and more selective in what content they want to consume. Everything new rapidly becomes obsolete, so companies need constantly think of new ways to get attention and interest of consumers. However, those who managed to invent a new approach — jump to the top positions. Here are some of the success stories.
The screen below shows an advertiser’s interface. At the top right corner of the window there is a fullscreen-button, a settings button that allows you to change basic information about yourself, a notification button and a language choice button. If you click on your profile picture, you will be able to adjust your token balance, access tutorials hub, referral guidelines and the campaign history. You will also be available to switch modes if you choose to become an influencer/advertiser.
The dashboard allows you to see your token balance, campaign views, ongoing campaigns, their budget and influencers that are the part of these campaigns. The two tables below show the influencer lists on different social networks. The lists can be filtered by categories so you can find the right influencer for your campaign. Customised lists and hired influencer tabs will be available soon.
As you scroll down the page, you will see the ad campaign metrics and the lists of the campaigns with the statistics. You will be able to see each of your campaigns’ status, the budget as well as channel engagement, views, and likes on the videos where you put the ads.
Instagram has shaken the social media world. Just in 7 years after its initial launch it gathered over 700 million active monthly users, while almost 250 million people scroll it every day. It is the fastest growth of the audience in the history of social media. That’s why Instagram is so popular for digital marketing — properly executed advertising campaign gains sufficient return. However, you have to create content for Instagram according to the rules, otherwise, your efforts will remain unseen. Here are some tips to help you rock the feed.
Content creation rules
1. Uniqueness
There are lots of photo stocks and some of them are even free, but they have a great disadvantage — those pictures are available to a wide audience. It means that your followers might have seen them before. Creating your own content is the best way of promoting your product. Even if your photo is not of the best quality — it is still better than a popular image that everybody has seen all around the web.
2. The variety of formats
There are not only simple pictures you can post. Don’t ignore all the available tools that Instagram offers — carousel photo albums, collages, and stories. The more different types of content you use — the more interested your subscribers will be.
3. Clear focus
The whole picture you post has to be understandable, clear, and focused on a single element. Messy photos annoy the user’s eye, so they’ll just scroll your post down. You have to catch Instagrammers’ attention and make them somehow engage with your picture, so don’t let them be distracted by a bunch of details.
4. Contrast
Users are scrolling the feed downward and all the pictures they see are more or less same. To catch the attention you have to make a picture that stands out of the row. Colors, shapes, fonts, light and exposure, scale — everything could be in handy.
5. Short text
You can’t add a 500-word description to your photo — nobody will read it. Instagram is created for observing pics, not for reading, so make the text block as small as possible. A short joke, a one engaging phrase, a few inspiring words are enough.
6. Proper hashtags
Users search for posts with hashtags, so the ones you use should describe your content completely and clearly. You also need to add your brand hashtag. Try not to make too many hashtags or “hide” it under “See more” button.
TOKEN SALE
PHASE 2
START DATE:
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9 February 2018 12:00 PM GMT (1:00 pm CET)
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END DATE:
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16 March 2018 12:00 PM GMT (1:00 pm CET)
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PRESALE:
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2-9 February 2018 12:00 PM GMT (1:00 pm CET)
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MINIMAL GOAL:
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REACHED DURING PRE-ICO
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PHASE HARD CAP:
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16 000 ETH
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TOKEN EXCHANGE RATE
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1 ETH = 2500 SMTs
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Minimum contribution amount: 0,1 ETH / 250 SMTs
Maximum contribution amount: 300 ETH
Contribution
methods: ETH, BTC, XRP, BCH, DASH, DOGE, ETC, NEO, XMR, ZEC
Team & Advisors
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Alex is a communications prodigy. He is always happy to share his knowledge about SocialMedia.Market. So join our channels and don't hesitate to ask.
Oksana is an experienced financial officer managing the financial part of the project. She is the one who counts the budgets for the SocialMedia.Market team limitless ideas.
OUR ADVISORS
Andrew Playford
SENIOR VICE PRESIDENT OF OPERATIONS AT SONIC FOUNDRY, INC
Prior to Sonic Foundry, Andrew ran operations for Think New Ideas, another NASDAQ listed company that acquired and combined digital marketing and web development companies. Think New Ideas was ultimately acquired for more than $250mm.
Tatsunari Ono
CEO, VALUE BRAIN CO., LTD. (JAPAN)
CEO, BEDUCATE.LTD (HONG KONG)
CEO, BEDUCATE.LTD (HONG KONG)
Businessman who is actively engaged in investment activities in real estate, equity, Airbnb operations as well as cryptocurrency. He held Tokyo meetups of well-known cryptocurrency firms such as NEO, LISK, Quantum and Ardor.
Chafik Abdellaoui
ENTREPRENEUR, THE FOUNDER ACBMC, BIZZANT, AND XEDYAS IT HYBRID SOLUTIONS.
The person behind G2A explosive growth, as well as contributor to Mobile Go ICO success. Chafik is an accomplished business development professional with an extensive experience in eCommerce, gaming and electronic payments.
Dima Zaitsev, PhD
HEAD OF INTERNATIONAL PR & BUSINESS ANALYTICS DEPARTMENT CHIEF AT ICOBOX
2017 Dima became interested in blockchain and cryptocurrencies and started conducting limited-scope market research. He has his own columns on several Media Outlets in the U.S. including FXStreet.com, CoinSpeaker.com, and others.
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